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\u201cPeptides are small molecules that serve as building blocks for proteins in our bodies,\u201d explains Ellen Marmur, MD, a board-certified dermatologist in New York City and the founder of MMSkincare. The purpose of adding them to your hair routine, she says, is to \u201cenrich the scalp and build a robust environment for strong follicles.\u201d Peptides can also reduce inflammation caused by excess hormones and\/or irritation that may lead to hair loss.<\/p>\n
The desire for these benefits is reflected in what you and your friends are searching online. Addison Cain, an insights and marketing lead for trend-forecasting company Spate, points out that there are 9,200 average monthly searches for the word “hair” alongside \u201cpeptides\u201d on Google. There are 64,500 weekly views for peptide-related #hairgrowth posts on TikTok, she continues, which indicates that consumers are seeking products infused with this ingredient to address hair loss (more on this later).<\/p>\n
Good news: As Allure<\/em> editors preview what\u2019s to come next year, they\u2019re observing more peptide-spiked scalp serums that promote scalp health and density-boosting shampoos and stylers. Can\u2019t wait? Try The Ordinary Multi-Peptide Treatment for Hair Density, a serum that combines peptides with caffeine and zinc \u201cto strengthen hair at the roots, exfoliate the scalp, and improve circulation,\u201d Margarita Lolis, MD, a board-certified dermatologist, previously told Allure<\/em>.<\/em> We also recommend trying the K18 Peptide Prep Shampoo, which contains a chain of peptides that helps strengthen hair as you cleanse.<\/p>\n K18<\/p>\n The Ordinary<\/p>\n Let\u2019s first acknowledge the (slick, shiny) elephant in the room: Glossy hair is not a new trend. But that doesn\u2019t mean the pursuit of it has waned. According to Cain, Spate\u2019s data indicates a 13.2% rise, year-over-year, in searches for hair glosses on Google. She adds that TikTok posts about glossy-hair routines and reviews receive over 419,000 weekly views on average, with a 169.7% increase year-over-year in searches, as of mid-November.<\/p>\n Michelle Hong, a colorist in New York City, says she now sees clients who come in for weekly glazes to keep their hair as shiny as possible. New York City hairstylist and groomer Michael Due\u00f1as says the most consistent goal he hears from clients is very shiny hair. But getting shiny hair doesn\u2019t necessarily mean a trip to the salon; there are a plethora of at-home products that deliver smooth, glossy results in your in-shower and styling routines\u2014with more to come in 2025.<\/p>\n<\/div>\nPeptide Prep Detox Shampoo<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n
Multi-Peptide Serum for Hair Density<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Consumers are seeking mirror-shiny hair more than ever.<\/strong><\/h2>\n