Over the last 30 years, the Allure Best of Beauty Awards have bestowed what has become an instantly recognizable seal on the products that editors, makeup artists, hairstylists, dermatologists, and other experts agree are the cream (and serum) of the crop. Spotting that red circle while shopping feels like getting an instant and highly enthusiastic recommendation from your most beauty-savvy, ingredient-literate friend.
Repeat winners are inevitable, of course, not because there’s a lack of competition—trust us, there are plenty of amazing new launches—but it’s just that some winners somehow manage to remain untouchable. And that’s why we salute these persistent products with a Hall of Fame recognition—a designation given only to products that have won three or more Best of Beauty Awards. And as we celebrate the 30th anniversary of the Best of Beauty Awards this year, 30 products have picked up their umpteenth win, including seven new members of the Hall of Fame.
Does their consistent greatness mean that you shouldn’t even bother trying other products? Of course not—something else may work really well for you. But does it mean you must try them at least once if you haven’t already, because hello, they are clearly awesome? Yes, yes, a thousand times, yes.
Okay, so none of these products have won Best of Beauty Awards a thousand times, but that’s only because we didn’t get started until 1996. The fact that some of them have won three, four, even 27 times is still incredibly impressive—even more so when you consider how many have won Readers’ Choice Awards, too.
The products below are the Best of Beauty Award Hall of Famers that picked up yet another seal in this, our 30th year of celebrating superlative formulas, tools, and pigments. Check them out and then find out for yourself why they keep conquering their categories.
Tweezerman Slant Tweezer
Tweezers weren’t named after the Tweezerman brand, but its plucking tools are the gold standard (or perhaps the stainless-steel standard), so it’s easy to forget which came first. That’s especially true of the Slant Tweezer, which is the winningest Best of Beauty Award recipient in the honor’s history with 27 red seals, all affixed to the packaging with the precise tool itself. (Just kidding.) You can always rely on it—and boy, have we—to grab even the finest and most stubborn hairs.